Tag Archives: Marketing

The Impact of Social Media on Marketing

Social media has democratized the tools of self expression, transforming the relationship that consumers have with brands, products and services. Traditionally, marketers have used the metaphor of a funnel to think about the consumer buying process.┬áConsumers would start at the … Continue reading

Posted in Internet, Marketing Technology, On-Line Advertising | Tagged , , | 17 Comments

Decade of the CMO

Historically, marketers have played a limited role in driving IT spend. I believe that this is changing, and that selling technology to marketers is a huge opportunity. I believe that this is the decade of the CMO (Chief Marketing Officer). … Continue reading

Posted in On-Line Advertising | Tagged , , | 4 Comments