Category Archives: Video

On-Line Video: Wakeup call for Content Owners

While 2010 was a banner year for online video, it was also a year of missed opportunities. Online video came of age in 2010. First and foremost, 2010 was the year of Netflix. With almost 20 M subscribers at the … Continue reading

Posted in Internet, On-Line Advertising, Video | 7 Comments

HTML5: what does it mean for the mobile ecosystem ?

The recent skirmish between Apple and Adobe has focused attention on Flash vs. HTML5. Its native support for video could render flash obsolete. Furthermore, it treats audio and video as first class citizens, and this has widespread implications for how … Continue reading

Posted in Internet, Mobile, Video | 4 Comments

Will DVD players also go the way of cable boxes and LP players ?

3 years ago, watching web video meant watching grainy short clips. Over the last year, watching TV shows on the web has become common place – 50% of Americans have done so. When will we starting watching full length movies … Continue reading

Posted in Internet, Video | 1 Comment

When will set top boxes go the way of LP (record) players ?

Consumers are increasingly watching video content on a variety of Internet-connected devices, including Internet TVs, laptops, mobile phone, etc. In November 2008, over 75% of the US Internet population (~ 150 M users) watched an average of 4.5 hours of … Continue reading

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Predictions for 2009: On-Line Advertising

In Q1 2008, with some trepidation, I started to write a blog on on-line advertising. What started as an occasional post is slowly morphing into a weekly post, and a few people even seem to read it regularly! And I … Continue reading

Posted in On-Line Advertising, Video | 1 Comment

Be wary of trading analog dollars for digital pennies…

Jeff Zucker (CEO NBCU) was rightly concerned about his analog franchise when he made this comment earlier this year. After all, the five major broadcast networks raked in $9.23 B in this year’s upfront market (vs. $9.15B last year) despite … Continue reading

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On-line Video: When will the networks get it ?

While TV networks have begun to experiment with posting shows on-line, they continue to struggle with both the limited audience size (relative to TV) and monetization. I would argue that both issues are in part a reflection of the fact … Continue reading

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More on On-Line Video from the OMMA Frontlines

I had the opportunity to meet with Larry Krammer (Founder of MarketWatch, former head of CBS Interactive and Senior Advisor to Polaris Ventures) at OMMA. Given his vantage point, spanning both traditional and digital media, Larry has a unique perspective … Continue reading

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Key Takeaways from OMMA Hollywood: Day 2

In some ways, day 2 was an extension of day 1 with many more discussions around on-line video advertising and ad targeting. In addition, however, day 2 was much more focused on the agency and advertiser perspective. Panelists spoke about … Continue reading

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Key Takeaways from OMMA Hollywood: Day 1

I am in LA for OMMA Global in Hollywood for the first time, and it was a different experience from OMMA NY or AdTech. For one, it was much smaller. Also, the profile of the participants was very different – … Continue reading

Posted in Internet, Video | 3 Comments