Category Archives: On-Line Advertising

The Impact of Social Media on Marketing

Social media has democratized the tools of self expression, transforming the relationship that consumers have with brands, products and services. Traditionally, marketers have used the metaphor of a funnel to think about the consumer buying process. Consumers would start at the … Continue reading

Posted in Internet, Marketing Technology, On-Line Advertising | Tagged , , | 17 Comments

As all advertising becomes digital, will there be a “Google for Brand Advertisers” ?

Advertising is a $ 500 B + industry globally, 20 % of which, almost $ 100 B, is digital today. With tablets, smart phones, and Connected TVs, consumers are starting to live in an “all digital world”. As that happens, … Continue reading

Posted in Miscellaneous, On-Line Advertising | 10 Comments

Decade of the CMO

Historically, marketers have played a limited role in driving IT spend. I believe that this is changing, and that selling technology to marketers is a huge opportunity. I believe that this is the decade of the CMO (Chief Marketing Officer). … Continue reading

Posted in On-Line Advertising | Tagged , , | 4 Comments

On-Line Video: Wakeup call for Content Owners

While 2010 was a banner year for online video, it was also a year of missed opportunities. Online video came of age in 2010. First and foremost, 2010 was the year of Netflix. With almost 20 M subscribers at the … Continue reading

Posted in Internet, On-Line Advertising, Video | 7 Comments

Is Google Over?

Fortune’s latest cover story argues that Google “is transitioning from a growth company to-and there is no other way to put it-cash cow” It goes on to say “that ranks up there with being a former super model” Google clearly … Continue reading

Posted in Internet, On-Line Advertising | 2 Comments

Google – is the sheen wearing off?

In its 10Q filing with the SEC yesterday, Google disclosed that its cost-per-click in the first quarter declined 14% year-over-year and 6% sequentially. Google asserted in the filing that “the decrease in the average cost-per-click paid by our advertisers was … Continue reading

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Art vs. Science

Wendy Millard in her speech at the recent IAB Conference talked about how (wendy millard/IAB Conference) “too much data is the problem and not the solution “. She then went on to talk about how “massive reams of data still … Continue reading

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Predictions for 2009: On-Line Advertising

In Q1 2008, with some trepidation, I started to write a blog on on-line advertising. What started as an occasional post is slowly morphing into a weekly post, and a few people even seem to read it regularly! And I … Continue reading

Posted in On-Line Advertising, Video | 1 Comment

Data Liquidity

Over the last year, I introduced the concept of Display 3.0 (Display 3.0: The Next Wave of Innovation in Display Advertising), and how it would all be about improving advertising effectiveness by leveraging advertiser/consumer/publisher data and algorithms. I also talked … Continue reading

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Be wary of trading analog dollars for digital pennies…

Jeff Zucker (CEO NBCU) was rightly concerned about his analog franchise when he made this comment earlier this year. After all, the five major broadcast networks raked in $9.23 B in this year’s upfront market (vs. $9.15B last year) despite … Continue reading

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