A Proud PC User…

I recently left Microsoft after having worked there for more than 4 years and returned to the valley (to join Foundation Capital where I invest in both the US and in India related opportunities ). One of the hardest adjustments was to see how “uncool” it had become to be a PC user, especially one that thinks that Vista is OK and actually likes Office 2007! I often found myself being defensive. Now, thanks to the new PC ads (not the Jerry Seinfeld ads), its feels OK to be a PC user again. The “Proud to be a PC.” ads celebrate being ordinary…ordinary people doing extraordinary things…

I think the ads are brilliant. The Apple ads will be etched in my mind for ever. They struck a chord. And so do these. In one simple 30-second spot, they remind us of why we use a PC — and that the majority of PCs are powered by Microsoft. Positioning a technical product as widely used at Windows is a challenge and after spending years and several hundred million dollars, Microsoft seems to be getting there…If you haven’t seen the ads, do take a look at http://www.youtube.com/watch?v=cRg_Uh1AO2A and tell me what you think.

About Ashu

General Partner with Foundation Capital. Areas of interest range from digital media, mobile and internet infrastructure to all things related to India. Currently on the board of TreeHouse, Aspire, Conviva, Agni and TubeMogul.
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2 Responses to A Proud PC User…

  1. Hippie says:

    QtUcOl Very true! Makes a change to see someone spell it out like that. 🙂

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