I had the opportunity to meet with Larry Krammer (Founder of MarketWatch, former head of CBS Interactive and Senior Advisor to Polaris Ventures) at OMMA. Given his vantage point, spanning both traditional and digital media, Larry has a unique perspective on the opportunities for on-line video. In our discussion, Larry talked about how the cost of video content development was declining dramatically in the on-line world, and how this would drive proliferation of video content. He also talked about how the Old studio model was breaking down and a new breed of digital studios were emerging that will fund lower cost content. Also, the line between on-line video and TV is blurring as consumers begin to watch YouTube on thier 50″ plasma TVs. If you want to learn more about what Larry had to say, take a look at this video – http://www.veoh.com/videos/v6460219amTz8K5b?searchId=7924284178234449432&rank=1
The question is – what does this mean for the studio business model ? Can they sustain their high cost structure as they compete with the new age digital studios and also struggle to respond to the media fragmentation that is reducing returns from existing hit shows.
I also had the opportunity to share some of my learnings from OMMA – see this video for more. http://www.veoh.com/videos/v6460873r8yk936G